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The musician gives £25,000 cash award to grassroots music venues

Sam Fender receiving his trophy in the North East
He was awarded the prestigious award in October in Newcastle

The artist has donated the entirety of his twenty-five thousand pound Mercury Prize cash to the MVT, which operates to protect the Britain's independent concert spaces.

Fender was presented with the cheque on October 16 as his new release People Watching was chosen as the outstanding release of the past year.

He has opted to donate the funds to the trust, in recognition of the crucial part local spots played in his initial steps.

"As an artist couldn't be pursuing this success if it weren't for all the shows I did around the North East, and elsewhere, when I was starting out," said the artist. "These spaces are renowned, but they are struggling."

From early 2023 onward, at least 150 of these locations have shut down – approximately 16% of the whole industry in the UK.

In the last year, top acts such as Pulp, Coldplay, Katy Perry and Ed Sheeran have all supported the MVT in its attempts to keep the scene afloat, by including a modest fee to their ticket prices, which supports smaller concert halls.

Fender also joined in, raising in excess of £100,000 on his live tour to assist 38 local spots across England, Scotland, and Wales.

These funds supported venues that were confronting imminent closure due to difficulties stemming from water damage, blazes and bereavements, as well as licensing issues, court cases and noise complaints.

Some locations received funding support in upgrading infrastructure and gear that directly benefitted musicians and fans.

"The concept that money from concerts in large arenas helps the local stages, where it begins for performers like me, is just sensible," the star has commented.

Pulp members in concert
They are among the artists who donated their Mercury Prize winnings to non-profits

Fender is not the first artist to give his honor funds to charitable organizations.

Back when the band earned the prize in 1996 for their release their work, lead singer Cocker announced that the group would contribute their winnings to the non-profit War Child.

That year, musician the artist split her award between a few charities, like the children's charity and a Sickle Cell organization.

"And I donated a £1,000 to Highgate Newtown, to their gymnastics class, because I did gymnastics when I was growing up and they needed new equipment," she shared with outlets.

Two years ago, Ezra Collective gave their winnings to the community center that supported their group, alongside other grassroots music organisations.

And 1994 winners they donated their award to a multiple sclerosis charity after a friend was identified with the disease.

"Winning was ample," said artist Small. "The cash was the extra but we didn't need the extra, because we had the main prize. So our winning affected the lives of others."

Last week, the trust shared it had protected a couple of local spots in that region, by transferring them to local control.

The Joiners in the city and The Croft in Bristol were acquired under the Own Our Venues program, which is funded by the arts council and music fans who purchase "ownership units" in the buildings.

Written by

Collin Evans

A digital strategist with over a decade of experience in tech consulting and content creation.

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